On September 8, I hosted a panel I’d been plotting since founding the Content Strategy Seattle group last October: Ask the Content Strategist.
My idea: Get a group of professional content strategists together and let people ask them questions. It worked great, and here’s the video to prove it.
The participants: Ariel van Spronsen of POP, Vanessa Casavant of AdoptUsKids, Patty Campbell of the Bill & Melinda Gates Foundation, and Tiffani Jones Brown of Second and Park and Things That Are Brown. (Scott Pierce provided invaluable behind the scenes techie magic. I moderated.)
- What are the differences between a content strategist and a writer or journalist?
- How do you differentiate between a content sitemap and a IA sitemap? More broadly: Now that we’ve covered the differences between a content strategist and a writer, what are the differences between a content strategist and an information architect?
- What’s the most effective way to explain the importance of content strategy to a team who doesn’t understand why site architecture would come before design?
- Is workflow analysis always a part of content strategy, or is there a way around it?
- What’s the ideal interaction or workflow between content strategy and search engine optimization (SEO)?
- Knowing that content is king, a call to action is imperative, and the company or website will fail without a good content strategy, when do you throw in the towel?
Many thanks to all four panelists, and to the Watercooler for the venue.