While recommending someone on LinkedIn, I noticed (not for the first time) that they do a nice job with the hint text in the Written Recommendation field on their form.
1) It’s helpful but not essential. The description of what you’re supposed to put in the box is appropriately left outside the box, so it doesn’t disappear when you start typing.
2) It uses your recommendee’s name.
3) It’s clearly labeled “Example” and grayed out to reduce confusion with real, pre-entered text.
What could be cooler? It’d be sweet if the example changed based on the relationship you select–right now, “Dom is a detail-oriented manager” whether you reported to Dom, he reported to you, or it’s a different relationship altogether.
Sweet, but not essential. Nice microcopy, LinkedIn.