There are two main reasons why I don’t write as much as I should, or as much as people ask me to:

  1. I’m pretty sure no one wants to hear what I have to say.
  2. What I think of saying isn’t interesting to people who say they want to hear more from me.

(OK, three: I’m also lazy.)

Neither of those first two things may be true. Very kind and smart people ask me to write more, in fact, so I’m pretty certain that, in theory, they’d like to hear more.

That’s where the second point comes in: I feel like I’d be letting those people down by writing the things I’m most interested in and comfortable with.

This one is harder for me to shake. It’s also a dumb reason to avoid writing anything. But here we are, my dumb brain and me, more comfortable writing about why it’s tough to write than about other stuff.

Here are some topics I’ve been mulling over. I present them not so people can vote on them, but just to put them out for myself and debunk my own notion that I’ve got nothing to say:

  • How to use your copy style guide to improve user experience
  • How writing trivia questions for drunk people made me a better web writer
  • What Mark Twain’s Life on the Mississippi taught me about mastering a trade
  • Online user surveys suck. Let’s make them better. (I’m looking at you, ForeSee.)
  • How to write good trivia questions and quizzes (multiple articles, probably)
  • What to expect the first time you go to pub quiz
  • What I learned working for a universally loathed website
  • My year doing content strategy in an Agile environment
  • How to solve a trivia question
  • How to write good trivia questions (multiple posts, probably)
  • What web content people can learn from TV showrunners
  • What content people can learn from Tom Vanderbilt’s book Traffic
  • Love letters to people who produce great content (Criterion being #1)
  • Analysis of QuizUp’s content and why they’re a solid but unexciting quiz game
  • Reviews of trivia games, apps, and sites (multiple posts)

I’m blanking on more but I’m sure the notions are lurking there somewhere.

You’ll notice that I’m torn between writing about explicit work stuff (which, I’ll be honest, seems necessary but uninspiring) and things focused on trivia, which I think about a lot but is a side gig. (But if someone wants me to run their quiz game editorial & content side, let me know.)

Which is why I have two active blogs, neither of which is updated as often as it should be:, and Quiz Quiz Bang Bang.

(I also do a daily trivia question email, so in fact I am writing something, but it’s purely for pleasure.)

This isn’t much of a grand conclusion, but: I feel a tug of war between my active interests in a niche, and my desire to contribute to a “mainstream” content strategy community. Throw in my desire to watch movies and TV shows and read books and comics and also comment on them on a third blog, and I feel like I spread myself too thin and trip myself up, yet I don’t want to cut any of them.

So there. (I’m not asking you to solve this for me.)